All of the following are psychographic segmentation variables EXCEPT. If a marketer attempts segmentation of a market by dividing the market into different. Why Is Market Segmentation Important Voxco What is psychographic segmentation. . VALS is a psychographic segmentation variable. There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research Personality Lifestyle Social Status AIO Activities Interests Opinions and Attitudes. Personal characteristics of buyers themselves e. Psychographic segmentation is defined as a technique where the target market is divided into different segments according to internal characteristics such as attitudes personality values beliefs lifestyle interests and social class using which you can create highly effective marketing campaigns. 6 All of the following are psychographic segmentation variables EXCEPT. All of the follow
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